陕西省羽毛球俱乐部消费群体结构及其消费特征研究

Research on Shaanxi Badminton Club Consumption Group Structure and Consumption Characteristics

本研究运用文献资料法、专家访谈法、问卷调查法和数理统计法等方法对陕西省羽毛球俱乐部消费群体结构及其消费特征进行了调查研究,结果表明:①其中以中青年男性为主体,强身健体是陕西省羽毛球俱乐部羽毛球爱好者体育消费的首要目的。②消费次数比较适当,锻炼时间的长短也比较合理,购买力水平中等。陕西省羽毛球爱好者参与羽毛球运动呈良性发展。

This study utilizes the literature review,expert interview,questionnaire and mathematical statistics method to study the structure of consumer groups and consumer characteristics of badminton club in Shaanxi.The result shows that： ①Young and middle-aged men are the main body,and strengthening the body is the primary purpose of badminton amateurs.②Consumption times are proper,the time of exercise is more reasonable,the purchasing power is in the medium level.Badminton lovers participate in badminton sports is in positive development.