中国电信号码百事通精确营销策略研究

Research on the Precise Marketing Strategy of Best Tone of China Telecom

中国电信号码百事通业务自成立以来一直肩负着集团公司向综合信息服务提供商进行战略转型的重任,但这几年的经营表现却一直表现欠佳。文章借鉴精确营销的理论和实施思路,基于对号码百事通业务经营状况分析,提出如何对号码百事通业务进行精确营销的策略。

China Telecom Best Tone since its inception has been playing the important task of the strategic transformation to integrated information service provider of the Corporation,but these years the performance has been poor.The articles draw on precise marketing theory and implementation of ideas,based on the analysis of the performance of Best Tone and tried to provide the precise marketing strategy of Best Tone.