摘要
体育用品的消费在我国经济的飞速发展的今天,展现出了越来越大的商机。体育用品企业也在这个需求扩大化的市场中谋求发展,激烈的竞争中,我们看到了国际品牌的脱颖而出,本文试以耐克为例,探讨品牌营销成功的关键因素,为体育用品企业在提供参考。
Along with the rapid development of China＇s economy,sports goods consumption also showed more and more business opportunities.Sports product enterprises need to seek opportunity for survival.In the fierce competition,many international brands stand out.Taking Nike as an example,the paper discussed the factors of success for sport brand marketing,providing reference for sports product enterprises.
出处
《价值工程》
2012年第15期123-123,共1页
Value Engineering
