红碱淖旅游景区的开发现状及对策分析

Present Status of Development of Hongjiannao Tourism Scenic Spot and Countermeasure

红碱淖是中国最大的沙漠淡水湖,拥有湖、沙、草、鸟等具有特色的旅游资源,具备了开发成为国家级大型生态旅游景区的潜质。红碱淖旅游景区凭借其优美的生态景色及良好的生态环境引来世界濒危鸟类遗鸥在此栖息繁殖,但仍存在旅游产品结构单一、知名度低、服务质量差等的问题。本文就其目前的开发现状,以及如何进一步改善和提高红碱淖旅游景区环境绩效以实现良好发展,提出了一些措施和建议。

Hongjiannao is China＇s largest desert fresh water lake.The scenic spot has unique tourism resources such as lake,sand,grass,and birds,and is potential to develop as a national large ecotourism scenic spot.Relict gull,the endangered birds of world,rests and breeds here,for the good ecological environment of Hongjiannao scenic spot.However,the scenic spot has many problems such as single tourism product structure,low visibility,and low quality of service,etc.This paper presents the present status of development,and puts forward some suggestion and measures on how to further improve and enhance the environmental performance of Hongjiannao scenic spot.