学术博客知识交流与共享心理诱因研究

Exploring the Psychological Inducement of Knowledge Communication and Sharing in Academic Blogs

学术博客为科研人员实现知识交流与共享提供了新途径。以SSCI和CNKI相关文献为分析对象,采用文献调研法和文献计量分析法,归纳总结博客知识交流与共享的主要动因以及六个理论背景:社会认知理论、社会交换理论、社会资本理论、推理行动理论、技术接受模型理论和使用与满足理论。以社会资本理论、社会交换理论和公共物品困境理论为理论基础,构建学术博客知识交流与共享的心理诱因模型,旨在探索私欲、忧虑感和价值怀疑的负向作用,乐于助人、声誉和人际信任的正向作用,以及人际信任对声誉、私欲、忧虑感和价值怀疑的调节作用。

Academic blogs provide new ways for scientific researchers to exchange and share knowledge. This pa- per uses methods of literature review and bibliometric analysis to analyze academic papers from SSCI and CNKI on this topic, and summarizes motivations for knowledge exchange and sharing in academic blogs and six main theories： Social Cognitive Theory, Social Exchange Theory, Social Capital Theory, Theory of Reasoned Action, Technology Acceptance Model, and Uses and Gratifications Theory. Furthermore, based on Social Capital Theory, Social Exchange Theory and Public Goods Dilemma, this paper constructs a model aimed to explore negative effects of three factors including greed, fear and doubt as well as positive effects of two factors including enjoyment, reputation and interpersonal trust on the value of knowledge, and the moderator role of interpersonal trust on the other factors i. e. reputation, greed, fear and doubt. 1 fig. 1 tab. 38 refs.