中国藏医药产业发展问题研究

Chinese Tibetan Medicine Industry Development

中国藏族传统医药产业历史悠久,已成为藏区经济重要的特色支柱产业,但由于受到主客观因素的制约,藏医药产业面临的困难及问题主要体现为:企业缺乏规模竞争优势,整体经济效益差;经营方式粗放,资源环境破坏严重;藏药制剂和使用标准不规范,市场监管水平不高等方面,需要通过构建企业战略联盟,强化产业竞争优势;建立藏药材培植基地,实现资源的规模化经营;构建现代营销模式,打造优秀藏药品牌;建立健全内外部约束机制,实现资源开发与生态环境保护的双赢等多种途径推动中国藏医药产业科学发展。

Chinese traditional Tibetan medicine industry has a long history;it has become an important characteristic of Tibetan economic pillar industry.But by subjective and objective factors,the Tibetan medicine industry in China is faced with the difficulties and problems are mainly embodied in： enterprises lack of scale competitive advantage,and the overall economic benefit poor;extensive management way,depletion of resources environmental damage is serious;pharmacology,preparations and use standard is not standard,market supervision level is not high,and so on.A variety of ways needed to promote Chinese Tibetan medicine industry science development,such as set up the business enterprise strategy alliance,strengthen the industry to competitive advantage;establish Tibetan medicine cultivating base,realize resource scale management;construct the modern marketing model,pharmacology,create excellent brand;establish and perfect the mechanism of internal and external constraints,realize resources development and ecological environment protection win-win situation,etc.