产品包装设计中的“以人为本”

Discussion on "Based on Human" in Product Packaging Design

分析了产品包装设计领域以人为本的设计理念的内涵,结合可持续发展战略的要求,论述了以人为本设计理念在产品包装设计中的可行性。在此基础上,指出产品包装设计师可以根据马斯洛需求层次理论和消费者的生理、心理特征来传达以人为本的设计理念;通过对消费人群的划分以及对传统文化的继承和发展,来促进以人为本的设计理念在产品包装设计中的贯彻,以期为当代产品包装设计的发展提供理论和实践的指导。

It analyzed the connotation of the design idea based on human in the area of product packaging design.Combined with the requirements of the sustainable development strategy,it discussed the feasibility of the design idea based on human in product packaging design.Based on this,it pointed that product packaging designers could design based on Maslow′s hierarchy of needs and the characteristic of physiology and psychology of consumers.It could promote the implement of the design idea based on human in product packaging design by dividing the consumers and inheriting and developing the traditional Chinese culture,aiming to give theoretical and practical guidance for the development of product packaging design.