包装设计的销售力

Sales Ability of Packaging Design

分析了在商品销售竞争加剧的今天,商品包装应该以自身具备的销售能力帮助企业实现销售目的,以及当前包装销售力不能达到预期目标的3种原因,即,过度包装、结构同质化和滥用材料。并在此基础上,提出了以绿色包装设计适应消费者、以务实简约的设计思想引导消费者、以注重消费者体验沟通的设计满足消费者,以此3种设计思想来提升商品包装的销售力。

It analyzed in the growing competition in the sales of goods today,packing of goods should have the sales ability of itself to help companies achieve sales objectives.On this basis,it analyzed the three reasons for which the current packaging sales fail to meet expectations,that is,excessive packaging,structural homogeneity and abuse of material.And so it proposed the green packaging design to adapt to consumers,to use practical and simple design ideas to guide consumers and focus on the design of consumer experience of communication to meet consumers.The three design ideas can promote the sales ability of goods packing.