摘要
对国内大型水泥企业集团进军青岛预拌混凝土事业,采取何种市场整合方式,以及对重组后的混凝土公司如何进行管控,如何降低应收账款的回收风险,如何进行文化与品牌建设提出的建议。
On the domestic large cement group to enter the Qingdao commodity concrete industry,adopt what kind of market integration,and right after the reorganization of the concrete company how to control,how to reduce the recovery of accounts receivable risk,how to undertake culture and brand construction suggestion.
出处
《混凝土》
CAS
CSCD
北大核心
2012年第4期92-96,共5页
Concrete
关键词
混凝土
并购重组
管控
concrete
merger and reorganization
management and control
