“新农合”满意度调查及可持续发展研究——基于非营利组织与利益相关者视角

Satisfaction Survey and Sustainable Development Study of the "New Rural Cooperative Medicare System":From Nonprofit Organization Stakeholders' Perspective

从非营利组织(NPO)、利益相关者视角出发,以顾客满意基本理论为基础,构建"新农合"满意度测评理论模型。基于浙江省调查数据对理论模型进行验证,对影响农民满意度的指标变量进行深入分析和探讨。最后,得出"新农合"满意度结构方程和可持续发展所面临的困境,引入NPO的理念与营销,改变以前完全外部环境依赖与资源约束,过渡到发挥自身能动性,为筹资与管理机制带来新的路径,同时也为其可持续发展提供新的思路。

Starting from the perspective of nonprofit organization（NPO） stakeholders and based on the basic theory of customer satisfaction,this paper builds a new theoretical model for evaluating the satisfaction rate of the New Rural Cooperative Medicare System（NRCMS）.The survey data from Zhejiang Province is used to validate the theoretical model,and it provides a deep analysis and exploration of the index and indicates that affecting rural residents＇ satisfaction rate.Finally,this paper draws the satisfaction structure equations of the NRCMS and the difficulties faced by its sustainable development,and puts forward countermeasures and suggestions.