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感官品牌传播策略研究述评 被引量:8

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摘要 爆炸式的信息传播现状让传统的品牌传播策略收效甚微,为了更好的传播品牌,理论和实践界越来越重视回归本质的消费者感官体验。文章讨论了感官品牌的形成机制,多感官交互的意义,运用感官品牌传播策略的方式和维度,并对未来的研究方向进行了展望。
出处 《统计与决策》 CSSCI 北大核心 2012年第9期172-178,共7页 Statistics & Decision
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参考文献65

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二级参考文献15

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