亲和力与亲切感:旅游城市有待培育的第一引力——“杭州现象”带来的启示

Affinity and Kindness: The First Attraction to Be Cultivated for Tourist Cities

在WEF《旅游竞争力报告》的分析中,中国的"旅游亲和力"表现出惊人的滞后,这不能不让我们警醒。文章意在探寻旅游服务构成元素中"旅游亲和力"的所在及其产生和培育的机理,并从而在中国各地不平衡的发展中寻找出更多的积极因素。为此,文章选取杭州作为有益的实例进行了分析,从城市、旅游供给、市场促销、公共服务等层面给以了一定的追踪,以期能够供旅游城市在建设和经营管理中参照思考。

It should be watchful that China＇ s ＂Affinity for Travel ＆ Tourism＂ was ranked surprisingly low in WEF Travel ＆ Tourism Competitiveness Report. This article intends to explore the origin and cultivation mechanism of ＂Affinity for Travel ＆ Tourism＂ that is one of the tourism service elements. Furthermore, it tries to find more positive factors from the unbalanced development all over China. Thus, this paper takes Hangzhou as a good example to analyze from the perspectives of the city, tourism supply, marketing, public service in order to provide some suggestions for tourist cities in terms of construction and management.