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电影的公共外交:为何好莱坞对中国的宣传要比其自己的电影更有效? 被引量:5

电影的公共外交:为何好莱坞对中国的宣传要比其自己的电影更有效?
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摘要 对公共外交的重视是增强"软实力"战略的重要组成部分,为此中国政府已投入数以百亿美金的资金以支持媒体和娱乐业的发展,具有讽刺意味的是好莱坞大片在推进中国公共外交方面实际上要比中国电影更具影响力,这一方面是好莱坞开始重视中国电影市场,另一方面是中国电影的头等任务与好莱坞电影不同。 <Author>
出处 《电影艺术》 CSSCI 北大核心 2012年第3期13-16,共4页 Film Art
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参考文献23

  • 1"Putting China' s Best Face Forward," Chinadaily.com.cn, September 12, 2010.
  • 2"National Image Lights Up Times Square," Chinadaily.com.cn, January 19, 2011.
  • 3John Pomfret,"From China' s Mouth to Texans' Ears; Beijing' s Outreach Includes a Little Station in Galveston," The Washington Post, April 25, 2010, p. A01.
  • 4Ibid.
  • 5"China Watch," The New York Times, May 27, 2011, pp. A14-15.
  • 6http://www.chinesefilms.crv 1/2010/02/22/23s 125.htm.
  • 7Sonia Kolesnikov-Jessop, "Focusing on International Markets, Hollywood Opens More Films Abroad," The New York Times, May 23, 2011, p. B5.
  • 8http://group.mtime.com/12781/discussion/253526/(in Chinese).
  • 9Grace Ng, "Power of Kungfu Panda 2; Chengdu Scores Publicity Coup as Setting for Hit Film," The Straits Times (Singapore), June 3,2011.
  • 10Priscilla Jiao, "Kungfu Panda Too American for Some: Beijing Artist Buys Newspaper Ads Urging Film-goers to Steer Clear of Animation Blockbuster, Saying it Twists Chinese Culture and Brainwashes its Youth," South China Morning Post (Hong Kong), June 19, 2011.

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