恩施大峡谷生态旅游产品开发研究

A Study of Ecotourism Product Development in Enshi Canyon

通过对恩施大峡谷客源市场进行调查分析,结合当地的自然资源和人文资源,探讨了恩施大峡谷生态旅游产品的开发类型,在生态旅游类型上以森林生态旅游、农业生态旅游,民俗参与旅游为重点;在旅游纪念品上以恩施特产,土苗饰物为主。随后对恩施大峡谷进行旅游形象定位,并拟定全方位的营销手段,以扩大客源市场,达到生态旅游的最终目标。

Enshi Canyon is rich in biological resources and natural landscape. With the development of local society and the traffic condition,it is a quite perfect place to develop eco--tourism in the future. However, owing to the backward infrastructure, single product structure, insufficient investment in funds, the eco-- tourism development of Enshi Canyon is unsatisfactorY. Based on the investigation and SWOT analysis on Enshi Canyon＇s tourist market and combined with the local natural resources and humanistic resources, the types of eco--tourism products of Enshi Canyon are achieved in this paper. Forest eco--tourism,agricultural eco--tourism and folk eco--tourism which are importantly developed. Specialty and eco--handicrafts is de- veloped to tourist souvenirs. What is more, based on the tourism characters of Enshi Canyon, the imagines design and the marketing strategy are put forward. The purpose is to expend the source market of the tourism and achieve the ultimate objective of the eco--tourism.