文化强国战略下农村体育文化服务供给的困境与建议

On the Plight and Advice of Rural Sports Culture Service under the Context of Culture Power Strategy

在文化强国战略下,农村体育文化服务受到学界、社会和政府的高度重视。以安徽省农村体育文化服务的实地调查结果为例,对农村体育文化服务的现实困境进行分析。结果显示:农村体育文化服务存在对象流失严重、指导力量薄弱、供给主体单一、供给缺乏针对性等困境。提出建议:提高各类主体的体育文化服务意识,加强体育文化服务队伍建设,实现农村体育文化服务主体多元化,根据农村社会和人口结构开展体育文化服务等。

The sports culture service in rural places receives lots of concerns from academic circle, society and government under the background of culture power strategy. Taking the field survey of the cultural services in rural places of Anhui Province as an example, this paper analyzes the plight of current situation of rural sports culture service. The problems present itself with the drain of service object, weak guidance, single supply body and lack of targeted population of supply. Such advices are provided in this paper as to improve the awareness of sports and culture service, strengthen personnel construction, achieve the multidimension of service body and carry out sport and culture activities based on rural social and demographic structure, etc.