益阳黑茶产业的品牌战略规划

Brand Strategy Plan of Yiyang Dark Tea Industry

益阳是中国也是世界最大的黑茶产地,黑茶产业逐渐成为了益阳的支柱性产业。近年来,由于缺乏有效的品牌战略规划,益阳的黑茶产业遭遇了发展瓶颈。为了更好地推动黑茶产业的发展,应该从品牌的树立、维护、宣传以及内涵扩展等方面建立黑茶品牌的发展战略规划。

Yiyang is the largest dark tea-producing region in the world. The dark tea industry has gradually become the cornerstone industry in Yiyang. In the past few years, due to the lack of effective brand strategy planning, the dark tea industry in Yiyang is confronted with a bottleneck. In order to promote the development of dark tea industry, we should set up the development strategy planning of Yiyang dark tea brand from branding, brand maintenance, brand publicity and the connotation of the brand extension and so on.