编辑创新:出版传播的核心竞争力

Editing Innovation:the Core Competitiveness of Publication and Transmission

编辑活动本质上是编者协同作者与读者,约定新规范,创造新媒体,架构新媒介,传播新文化,不断创新的人文事业。编辑是通过创生媒介实现其编辑价值的,主要是通过创新架构各种媒体来传播其编辑思想的。编辑创新的重点或要义,是能产生最大交互性的,多向快速、传播久远的媒介结构整体,而不是单纯的文化内容的解释或载体的复制技术或媒介产品的经营管理。"六经"的编辑创新,成就了中国学术文化史上第一个完整的人文学说体系。孔子创构的这个学说体系,主要是通过他编辑的"六经"构建起来的完整而稳定的媒体结构。朱熹主要是通过编辑"四书"和《近思录》,重建新的宋儒学术文化结构。各种媒体的编辑,根据不同的内容,按照读者的需要,编创出各种新的媒介。

Editing is essentially a humane career, in which editors collaborate with authors and readers, making agreement on new rules, creating new media, constructing new medium, transmitting new culture, and keeping innovative. Editing accomplished its value by creating new media, and transmitted editing idea mainly through constructing all kinds of media. Editing innovation gives priority to producing a whole medium structure with maximum interaction and multidirectional, fast, and far-reaching transmission, rather than sheer explanation of cultural content or copying technology of cultural carriers or business management of media product. The editing innovation in ＂Liu Jing＂ has accomplished the first integrated humanistic system in Chinese academic cultural history. This theoretical system created by Confucius was an integrated and stable media structure which was constructed mainly through his editing of ＂Liu Jing＂. Zhu Xi reestablished new Song-Confucius academic cultural structure primarily through the editing of ＂Si Shu＂ and ＂Jin Si Lu＂. All manner of media editors, according to different contents, edit and create a variety of new medium to meet readers＇ needs. Editing creativity is exactly the core competitiveness of publication.