突发网络舆情危机事件政府回应研究——基于案例的分析

A Study on the Response of Government to Sudden Network Opinion Crisis Events——Based on Typical Cases

以10个典型突发网络舆情危机事件的资料为基础,利用比较的方法对事件热度、爆料时隔、回应次数、回应时隔、回应主体类型、回应策略变化与政府应对关系等进行分析。结果表明:事件热度与应对效果无明显相关关系,而回应次数多的事件通常应对效果较好,在回应主体上,第三方或更高层级主体的回应效果较好。另外,应对较好的事件通常回应策略多元,以积极策略为主。

Based on ten typical cases of sudden network opinion crisis events,the study uses comparative methods to analyze the relationship between events heat,time interval of the event breaking,frequency,time interval,subject types and strategy change of government response and the effect of government actions. It points out that there is no significant correlation between the event heat and the government response,while response with more times and a higher level of subject or the third-party typically result in better effects. In addition, effective government response usually makes use of various strategies, mainly including positive strategies.