当前国际经济形势下出口型中小企业的破局研究

A Breakthrough Strategy for Export-oriented SMEs under Current International Economy Situation

本文通过研究当前世界经济形势接连出现不利于我国中小企业出口贸易的情况,重点针对企业自身如何构建破局思维,在思维形成的基础上实施具体破局的营销策略及措施,为中小企业成功保持出口势头做了一些探讨性的研究,对中小企业建立正确的战略思维与策略行为具有现实的指导意义。

This paper firstly points out that SMEs in China now face great challenges under the current world economy situation, and then explores how Chinese SMEs can break- through by making relevant marketing strategies, and finally discusses the way to keep the export growth. The research results are to provide reference and practical instructions to Chinese SMEs.