摘要
从理论上讲 ,企业在谋求自身的竞争优势时 ,是不可能同时运用成本领先战略和别具一格战略的。本文分析了上述两种战略的基本特点及适用条件 ,例举了现实中两种战略并存的现象 。
According to the theory of competition, it is impossible for an enterprise to use cost leadership strategy and differentiation strategy at one time when he strives for his competitive advantage. analyzed the characteristics of the strategies, cited the facts of the combination and described the perfect states. Meanwhile, some problems to which be paid attention were posed.
出处
《北京轻工业学院学报》
2000年第1期41-45,共5页
Journal of Beijing Institute of Light Industry
关键词
竞争战略
成本领先
别具一格战略
企业
competition
strategy
cost leadership
differentiation strategy
