西安市女大学生文胸选择倾向的调查研究

An investigation on Xi'an female university students' choice tendency of bras

从文胸的设计要素、穿着舒适性和功能性,以及影响消费行为因素等多方面对西安市4所大学的160名女大学生做了问卷调查,通过数理统计分析方法得出受女大学生欢迎的文胸款式、风格、色彩、面料及装饰手法,并得出肩带滑落、钢圈外漏刺痛皮肤、模杯多次洗涤后变形是引起文胸穿着不舒适的主要因素。质量、款式、价格、色彩和面料是影响购买决策的主要因素。

From the aspects of design elements of bra, wearing comfort and functionality, factors that influence consumer behavior, a questionnaire survey was conducted in four universities of Xi＇ an towards 160 female college students. Through the mathematical statistical analysis method female college students favorite style, color, fabric and adornment gimmick of bra were obtained. It was pointed out that shoulder straps dropping off, wires leakage sting skin, model cups deformation after washing were the main sensorial discomfort factors and the main factors determining their decision of bra purchasing were summed up, which were quality, style, price , color and fabric.