高校特藏资源在保定城市品牌打造中的路径选择

Track Choosing of Treasured Resources of Colleges and Universities in Building Baoding City Brand

驻保高校的特藏资源是保定区域社会经济发展的战略决策信息库,彰显了保定城市品牌的历史和内涵,是打造保定城市形象、培育保定城市文化品牌的重要方面。因此,应以高校特藏资源为切入点,探讨发挥驻保高校特藏资源的优势,服务区域经济发展,助推保定城市品牌的提升。

Treasured resources of colleges and universities in Baoding, as Strategic decision-making information library of the development of regional society and economy, heighlight the city brand, and is the important aspect for building Baoding city image and cultivating city cultural brand. Therefore, this paper, inspired by this advantage, probes into the way of utilizing these resources to serve the economy development of local districts, and to promote the brand of Baoding city ultimately.