社会化媒体时代城市品牌传播的探讨

A Discussion to the City Brand Communication in the Era of Socialized Media

面对社会化媒体时代的到来,城市品牌传播该做怎么样的思考?本文基于社会化媒体用户生产并传播内容与用户彼此间的关系为社会化媒体发展的双驱动力的认知之上,围绕社会化媒体时代城市品牌传播发起者的可知与未知、社会化媒体平台在城市品牌传播中的角色认知、政府机构在社会化媒体时代城市品牌传播中角色的认知、社会化媒体时代城市品牌传播渠道认知等几点对社会化媒体时代城市品牌传播展开探讨。

Facing with the Social media era coming, how should we build city brand？ The article discusses the different platform action in building the city brand in the new ear. The author analysis social media platform, government and communication channel＇s function and recognition during building city brand,