病毒营销:受众带来的威力与风险

Virus Marketing:Advantage and Disadvantage Brought by the Target Audience

互联网的应用使人们不再只是单纯的信息接收者,也成为了信息的发布者。病毒营销正是充分利用了网络受众的自主能动性,其作为网络时代的一种新生营销方式,以低成本、高效率的传播广受商家青睐,本文通过分析受众在病毒营销中的威力和风险,试图为企业的病毒营销运作提供一点参考。

People are no longer simple recipients, but also have become publishers of information with the appliance of lnternet. Viral marketing fully utilize the initiative and motivation of net audiences, as a new marketing method in the Internet age, its low cost, high efficiency of communication is in merchants＇ good graces. This article attempts to provide a few references for the viral marketing operation through the analysis of the power and risk of audiences bring to viral marketing.