隐喻中的审美——消费文化语境下的现代建筑造型语义生成

Aesthetic Metaphor——Consumer Culture in the Context of Modern Architecture Modeling Language

消费文化是在20世纪出现的一种社会文化现象,在全球化的进程中,消费主义文化已经渗透到全球各个角落。文章从消费主义的视角出发-探讨了消费主义这个文化现象对于现代建筑造型语义的影响,介绍了建筑造型在此影响下的多角度表现形式,并对我国在这种全新设计风格冲击下出现的问题进行了反思。提出建筑造型语义的设计应正视消费文化的时代因素,并以适当的策略与方式加以本土化的转化,取得建筑设计与消费的协调发展。

Consumer culture in the 20th century,the emergence of a social and cultural phenomenon,in the process of globalization of consumer culture has penetrated into every corner of the globe.Articles starting from the perspective of consumerism-consumerism cultural phenomena of modern architecture modeling language,manifestations of the building shape under the influence of multi-angle,and in China under the impact of this new design style the problem with a reflection.The proposed architecture modeling language should be designed to address the time factor of the consumer culture,and appropriate strategies and methods to be the transformation of localization to achieve the coordinated development of the architectural design and consumer.