摘要
根据"满100元返x元"的优惠券的特点,建立了商场商品在保持原来定价的基础上、以商家利润最大化为目的的数学模型;同时,利用遗传算法对此模型优化求解,仿真结果说明该模型及其解法具有一定的实用价值.
According to the characteristic of ＂spend 100 yuan and get x yuan coupon back＂, which is a kind of sale promotions, profit model was established. The original price of commodities was kept and the sellers＇ maximum profit was chosen as the objective function in the model. As well, genetic algorithm was adopted to optimize the pricing model. The simulation result showed that the model and its solution were valuable.
出处
《数学的实践与认识》
CSCD
北大核心
2012年第9期6-11,共6页
Mathematics in Practice and Theory
关键词
优惠券
利润最大化
销售量模型
遗传算法
coupon
profit maximization
sales volume model
genetic algorithm
