文化资本与身份认同——以美剧在中国的传播为例

Cultural Capital and Identity——A Case Study on Popularity of American TV Drama in China

在中国广泛传播的非本土电视剧,已形成了基本稳定的社会评价,各种外来电视剧迷群体之间也形成了等级梯度,从低到高大致为台剧、港剧、韩剧、日剧和美剧,其排序与世界经济格局大体一致。较高的文化资本,是美剧迷这一群体的主要特征。与受众对电视剧的多元解读策略不同,美剧迷普遍表现出高卷入度与高度的认同感,其心理认同往往伴随行为上的"认同表演",从而延长了美剧的传播链。美剧通过对都市白领与在校大学生群体的主体询唤,完成了对美剧迷群体的全球欲望动员,把他们接合到跨国阶层的全球建构之中。

The widely distributed non-domestic TV drama in China has formed the basically stable social evaluation, and the fans of overseas TV drama have developed a hierarchical order, ranking from lower to higher percentages for TV shows from Taiwan, Hong Kong, South Korea, Japan, and the U. S. This ranking order roughly resembles that of the world＇s economies. Higher cultural capital is the primary feature of fans of American TV drama. Different from the strategy of multiple-faceted interpretation of TV plays by the audience, fans of American TV drama show higher degree of involve- ment and identity, whose psychological identity is often accompanied by behavioral ＂recognition performance＂, thus exten- ding the chain of transmission of the American TV drama. This drama, by appealing to urban white-collars and college students, accomplishes the mission of global mobilization of fans of American TV drama, and integrates them into the glo- balized structure that transcends national boundaries and class barriers.