营销时代推销实质探析

Analysis on tie essence or Salesman during the marketing Age

推销人员从多个方面挖掘产品能够满足顾客需求的使用价值，挖掘推销产品能够满足顾客特殊需求的差别优势，然后把产品使用价值中的部分内容有针对性地与顾客需求结合起来，满足不同层次顾客的各种需求和主要评价标准，用自己的知识和智慧创造性地运用各种推销技术，就是现代推销的实质。

The essence of salesman is that. the salesmen persue the value of products in a various way to meet customer's requirements, and the difference advantage of satisfying customers' special interests. then take various sales technique with his creative knowledge and wisdom to meet different Customer's requirements and major analysis standard with the Combination of the product value and customers' requirements