期刊文献+
任意字段
题名或关键词
题名
关键词
文摘
作者
第一作者
机构
刊名
分类号
参考文献
作者简介
基金资助
栏目信息

信息一致性对消费者态度的影响——基于营养标签信息的实证研究 被引量：3

The Impact of Information Consistency on Consumer's Attitude
下载PDF
导出
摘要 全文选取营养成分表作为基本研究对象,得出高感知风险因素能够比低感知风险因素引起更大的受众态度变化范围;对于产品包装上营养成分表和营养声称、营养成分功能声称不一致的情形,具有较高感知风险因素的信息不一致将引起更大的受众态度变化。 This paper studies nutrition facts panel values.It is found that high perceived risk factors can change larger range of consumer attitudes than low perceived risk factors.With regard to inconsistent between nutrition facts panel values and nutrition claims,health claims respectively on the product packaging,inconsistent of higher perceived risk factors information causes greater change of attitude of the comsumers.
作者 王爽 陆娟
机构地区 中国农业大学经济管理学院
出处 《经济经纬》 CSSCI 北大核心 2012年第3期126-130,共5页 Economic Survey
关键词 感知风险 营养成分表 营养声称 营养成分功能声称 Perceived Risk Nutrition Facts Panel Values Nutrition Claims Health Claims Product Knowledge
分类号 F713.50 [经济管理—市场营销]
  • 相关文献

参考文献8

  • 1吴佳,杨多,范志红.乳粉包装上的营养信息对北京高校学生消费影响力的调查[J].中国供销商情（乳业导刊）,2005(8):20-23. 被引量：2
  • 2王爽,陆娟.食品营养标签对消费态度的影响[J].中国软科学,2011(10):84-92. 被引量：24
  • 3BURTON S,BISWAS A. 1993. Preliminary assessment of changes in labels required by the nutrition labeling and education act of 1990 [ J]. Journal of Consumer Affairs, Summer, 27 : 127 - 144.
  • 4CLEMONS E K. 2008. How information changes consumer behavior and how consumer behavior determines corpo- rate strategy [ J ]. Journal of Management Information Systems, 25(2) :13 -40.
  • 5GARRETSON J A,BURTON S. 2000. Effects of nutrition facts panel values, nutrition claims, and health claims on consumer attitudes, perceptions of disease-related risks, and trust[J]. Journal of Public Policy and Mar- keting, 19 (2):213-227.
  • 6KELLER S, OLSON J, LANDRY M, et al. 1997. The effects of nutrition package claims, nutrition facts labels, and motivation to process nutrition information on con- sumer product evaluations [ J ]. Journal of Public Policy & Marketing, Fall, 16:256 - 269.
  • 7MEYVIS T,JANISZEWSKI C. 2002. Consumers' beliefs a- bout product benefits: the effect of obviously irrelevant product information[ J ]. Journal of Consumer Research, 28(4) :618 -635.
  • 8TONSOR G T, SCHROEDER T C, PENNINGS J M E. 2009. Factors impacting food safety risk perceptions [ J]. Journal of Agricultural Economics, 60 ( 3 ) : 625 - 644.

二级参考文献25

  • 1Christine Moorman. The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information [ J ]. Journal of Consumer Research, December1990,17:362 - 374.
  • 2Scott B. Keller, Jeanne Olson, Mike Landry, Anne M. Velliquette, Scot Burton, and J. Craig Andrews. The Effects of Nutrition Package Claims ,Nutrition Facts Labels ,and Motivation to Process Nutrition Information on Consumer Product Evalua- tions [J]. Journal of Public Policy & Marketing, Fa111997,16: 256 - 269.
  • 3Jennifer Christie, Dan Fisher, John C Kozup, etc.. The Effects of Bar - Sponsored Alcohol Beverage Promotions Across Binge and Nonbinge Drinkers [ J ]. Journal of Public Policy & Marketing, Fall2001,20 ( 2 ) : 240 - 253.
  • 4Scot Burton and Abhijit Biswas. Preliminary Assessment of Changes in Labels required by the Nutrition Labeling and Edu- cation Act of 1990 [ J]. Journal of Consumer Affairs, Sum- mer1993,27 : 127 -44.
  • 5Gary T. Ford,Manoj Hastak,Anusree Mitra,and Debra Jones Ringold. Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A I~boratory Investigation [J]. Jour- nal of Public Policy &. Marketing,Spring1996,15 : 16 - 27.
  • 6Brian Roe, Alan S. Levy, and Brenda M. Derby. The Impact of Health Claims on Consumer Search and Product EvaluationOutcomes : Results from FDA Experimental Data [ J ]. Journal of Public Policy & Marketing, Spring1999,18 : 89 - 105.
  • 7Alan S. Levy, Sara B. Fein, and Raymond E. Schucker, Per formance Characteristics of Seven Nutrition Label Formats [ J ]. Journal of Public Policy & Marketing,Spring 1996,15 (1):1 -15.
  • 8Janis K. Pappalardo. Evaluating the NLEA : Where's the Beef[ J ]. Journal of Public Policy & Marketing, Spring1996, 15 : 153 - 155.
  • 9Pauline Ippolito and Alan D. Mathios. New Food Labeling Regulations and the Flow of Nutrition Information to Consum- ers [ J]. Journal of Public Policy & Marketing, Fa111993,12 : 199 - 205.
  • 10Brian Wansink and Pierre Chandon. Can "Low- Fat" Nutrition Labels Lead to Obesity[ J]. Journal of Marketing Re- search,November 2006,XLIII: 605 -617.

共引文献23

同被引文献56

  • 1吴佳,杨多,范志红.乳粉包装上的营养信息对北京高校学生消费影响力的调查[J].中国供销商情（乳业导刊）,2005(8):20-23. 被引量：2
  • 2Vincent-Wayne Mitchell, Michael Greatorex, RiskReducing Strategies Used in the Purchase of Wine in the UK[J].European Journal of Marketing, 1989,23 (9) : 31-46.
  • 3Denise Mahon.Cathal Cowan.Irish ConsumersPerception of Food Safety Risk in Minced Beef[J].British FoodJournal, 2004,106(4):301-312.
  • 4D.Soman. Framing, Loss Aversion and Mental Ac-counting. In J. K. Derek & H. Nigel (Eds.),Black well Hand-book of Judgment and Decision Making [M].Malden: BlackWell Publishing, 2004:236-237.
  • 5R.Thaler.Toward a Positive Theory of ConsumerChoice [J].Journal of Economic Behavior and Organization,1980(1):39-60.
  • 6A. Tversky, D. Kahneman. Ad vane e s in ProspectTheory: Cumulative Representation of Uncertainty [J]Journalof Risk and Uncertainty, 1992(5) : 297-323.
  • 7N.S. Fagley,P. M. Miller.The Effect of Framing onChoice: Interactions with Risk -taking Propensity, CognitiveStyle,and Sex [J].Personality and Social Psychology Bulletin,1990(16): 496-510.
  • 8E.Herman, D. Nicholas.Tlie Information Enfranchise-ment of the Digital Consumer [J].Aslib Proceedings: New In-formation Perspectives,2010,62 (3): 245-260.
  • 9GingerL. Pennington, Jennifer L. Aaker,CassieMogilner.The Pressing Preference for Prevention: The Impactof Temporal Construal on the Persuasiveness of Preventionversus Promotion Framed Product Information [J] .Advances inConsumer Research,2007,34: 210-211.
  • 10D.Y. Thompson, R. W. Hamilton.The Effects of In-formation Processing Mode on Consumers' Responses to Com-parative Advertising [J].Journal of Consumer Research,2006,32:530-540.

二级引证文献16

经济经纬
2012年 第3期

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部