营销视角下内蒙古农业产业发展策略研究

Marketing Perspective of Inner Mongolia Agricultural Industry Development Strategy Research

为推动内蒙古现代农业产业快速、健康发展,作者整理总结内蒙古农业产业现状及现存问题,从营销战略视角展开分析,从营销战术视角提出相应促进内蒙古农业产业发展的策略,同时从营销创新视角探寻内蒙古农业产业未来发展趋势。

To promote modern agriculture industry of Inner Mongolia rapid and health development,this article summarizes Inner Mongolia agriculture industry present situation and the existing problems,analysis from the perspective of the marketing strategy,put forward promote Inner Mongolia agriculture industry development strategy from the perspective of marketing tactics,at the same time,explore the way of future development about Inner Mongolia agricultural industry from marketing innovation perspective.