宁波—舟山港口一体化背景下甬舟公司发展战略SWOT分析与对策建议

The SWOT Analysis of Yongzhou Termianls' Development Strategy in the Background of Ningbo-Zhoushan Port Integration

以宁波—舟山港一体化发展为重点研究对象,以甬舟公司为代表,基于SWOT分析着重探讨了两港一体化下港口企业的发展战略,并提出了相应的战略措施。

Based on the SWOT analysis,this thesis focuses on the development strategy of port enterprises in the background of Ningbo-Zhoushan Port integration,such as Yongzhou Terminals,and then formulates a series of relevant measures.