关于大学生消费行为的调查分析

An Investigation into University Students' Consumption

大学生作为一个年轻及文化程度较高的群体,其消费既有与其他群体相似的地方,也有其特殊性,是一个特殊的消费群体,其消费行为受社会经济发展水平、家庭条件、个性品质、生活习惯、年龄等多方面因素的影响。本文对大学生消费进行了实证调查,并进行了分析,最后提出相应的对策和建议。

University students,as a group young in age and high in intellectual degree,share similarities and show differences with other groups.University student＇ consumption is influenced by social and economic development,family background,personality,habits,age and so on.The paper implements an empirical investigation into university student＇ consumption,conducts analysis,and finally puts forward corresponding strategies and suggestions.