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渠道机会主义的认识与治理

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摘要 在渠道关系研究中,机会主义是渠道管理者十分关注的一个重要方面。本文从机会主义的概念和类型出发,揭示渠道机会主义的治理,这对引导企业理解和控制渠道机会主义有很强的现实意义。
作者 吴单
出处 《新农村(黑龙江)》 2012年第4期272-272,275,共2页 New Countryside
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