平潭综合实验区金融业发展的SWOT分析及对策

SWOT Analysis on the Development of Financial Industry in Pingtan Comprehensive Experimental Zone

金融是现代经济的核心,在经济社会发展中具有重要的地位。该文运用SWOT方法分析了平潭综合实验区金融业发展的优势、劣势、机会与威胁,并通过建立SWOT定量分析模型,对平潭综合实验区金融业发展的SWOT战略定位进行分析,分析表明平潭综合实验区金融业发展应采取机会型增长战略。最后,依据SWOT分析提出促进平潭综合实验区发展金融业的对策及建议。

As the heart of modern economy,Finance plays a key role in the economic and social development.The strengths,weaknesses,opportunities and threats on the development of financial industry in Pingtan Comprehensive Experimental Zone were analyzed with the SWOT analysis tool in this paper.Based on the SWOT quantitative analysis model developed in this study,the strategic positioning of financial industry development in Pingtan Comprehensive Experimental Zone were further analyzed.Results indicated that the opportunistic strategy should be applied to the development of financial industry.Finally,the countermeasures and suggestions were put forward.