摘要
对会展业的质量评估具有重要的理论和现实意义。将层次分析法和模糊综合评价方法结合起来运用到会展中,能使定性与定量分析相融合,克服了会展质量评价工作中的主观随意性。整个评估步骤清晰,评判规则简单,可操作性强。
It has an important theoretical and practical meanings for qualitative evaluation of meetings and exhibitions.combined analytic hierachy process with the multiple decision-Making makes qualitative analysis and quantitative analysis interfused,that overcomes sbjective option.The whole evaluation steps are clear,evaluation rules are Simple,and oprations are strong.
出处
《黑龙江科技信息》
2012年第14期161-161,98,共2页
Heilongjiang Science and Technology Information
基金
秦皇岛社科联课题:秦皇岛市会展业现状及对策研究。课题编号:201105072
关键词
会展业
层次分析法
模糊综合评价
Meetings and Exhibitions
Analytic Hierachy Process
the Multiple Decision-Making
