数字期刊的移动阅读发展趋势研究

Developing Trends on Mobile Reading of Digital Journals

移动互联网技术的成熟和智能手机、平板电脑等移动终端的普及,移动阅读已经成为数字阅读发展的新趋势,数字期刊的移动阅读也将呈现数字平台移动阅读开发力度加大、读图成iPad杂志重要卖点、手机阅读突显"情感"与"故事"、富媒体电子杂志成为未来重点等发展趋势。

With the rapid development of mobile Internet and the spread of smart phone and Pad,mobile reading has already played a new trend of digital publishing.Mobile reading can badly change our way of getting information now as a new technology and business mode.Magazine is a typical media form for the mobile reading comparing with other print media,so the study for digital magazine mobile reading is significant for the practice and theoretical study of mobile reading.