中小型定制衣柜企业的市场营销调查

Marketing Research of Small and Medium-sized Customized Wardrobe Companies

以山东济南地区为例,进行了中小型定制衣柜企业的现状调查。在目前木材、五金等原料成本不断攀升、国家房地产调控的形势下,为中小型定制衣柜企业制定适宜的市场营销策略提出建议。

The authors took a survey of small and middle-sized customization wardrobe companies in Jinan,Shandong province.Based on the survey results,this paper provides useful information to the companies to develop appropriate marketing strategies,especially under the pressure of increasing raw material costs and the impact of the national real estate regulation.