8Robert A Bell,Richard L Kravitz,Michael S Wilkes.Direct to-Consumer Prescription Drug Advertising and the Public[EB/OL].[2011-03-11].http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1496757/.
9Susan M.Petroshius,Philip A.Titus,Kathryn J.Hatch.Physician attitudes toward pharmaceutical drug advertising[J].Journal of Advertising,1995,November/December:41-51.
10Kathryn J.Aikin.John L.Swasy,Amie C Braman.Patient and Physician Attitudes and Behaviors Associated With DTC Promotion of Prescription Drugs-Summary of FDA Survey Research Results[R/OL].[2010-03-11].http://www.fda.gov/ downloads/Drugs/ScienceResearch/ResearchAreas/DrugMar ketingAdvertisingandCommunicationsResearch/UCM152901.pdf.