摘要
珠江三角洲作为最重要的优化开发区之一,虽然经济发展取得了巨大成就,但却存在各地区发展不均衡、区域内产业同构和重复建设等很多问题。针对珠江三角洲的空间协调问题,探讨空间协调对策,力求为政府部门提供决策参考,以利于珠江三角洲经济社会的可持续发展。
Brand communication is the key element for corporation to establish a well - known brand, and the choice of media platform is the core of brand communication. CCTV is the only one state television in china, enjoys the various advantages in technology, equipment, personnel and the network coverage. In this paper, we analyze the role played by CCTV in brand communication with the case of Midea,through empirical analysis and DAGMAR theory put by Russell. H. Coney. Then, according to weaknesses in brand communication, we put forward the further improvement suggestion, which provide CCTV with strategy guide in order that CCTV build professional,fashion and international brand communication platform.
出处
《对外经贸》
2012年第5期72-73,101,共3页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
珠江三角洲
空间协调
空间聚聚
CCTV
advertising
effects of brand communication
midea