摘要
企业形象设计涉及企业的经营理念、方针、文化、产品开发、商品流通等多项内容。建立视觉识别体系形象系统来表达企业自我同一性,是企业生存与发展的关键。
Corporate image design involves business philosophy, principles, culture, product development, commodity circulation of a corporate. Estabhsh a visual identity system image to express self- identity,which is the key to business survival and development.
出处
《对外经贸》
2012年第5期104-105,共2页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
企业形象
设计
corporate image
design