牡丹江中小企业品牌建设问题及对策研究

近年来,牡丹江市中小企业发展势头良好,品牌建设卓有成效,但还存在品牌数量少,企业缺乏品牌保护观念,品牌经营缺乏长远和整体规划及外部环境不稳定等问题。提出政府应加大政策扶持力度,为品牌建设营造良好外部环境;企业应加强自身管理,培养品牌意识,严把产品质量关,加强社会责任,塑造良好的企业形象等对策建议。

In recent years, small and medium - sized enterprises have developed quidly and its brand building has been effective in Mudanjiang city. But there are still problems, including that the number of brand is few, the sense of brand protection is weak, long term and integrated planning is lacking and the external environment is unstable. We suggest that the government should strengthen its policy support and provide a good external environment for brand building, while the enterprises should strengthen their own management, cultivate brand consciousness, control the product quality, reinforce their social responsibility, and form a good enterprise＇ s image.