保险营销渠道团队管理研究

随着我国保险市场的迅速发展,保险营销渠道团队管理中存在的一些问题也逐渐凸现,严重影响了保险业信誉,扰乱了保险市场秩序,保险营销渠道团队的管理亟待完善和规范。通过分析已有的理论和当前保险营销渠道团队管理中存在的问题,提出了加强保险营销团队管理,采取强化内外部控制,稳定营销团队,建立科学的激励机制,建设团队文化等措施。

With the rapid development of the insurance market, the problems existing in the management of insurance marketing team also gradually exposed and are gradually serious, severely impact on the insurance industry credit and damage the insurance market environment. These problems worth to think and discuss, insurance marketing team management should be improved and specified. We should focus on our country insurance marketing channel team management of the current situation, analyze the main problem existing in the management of the current insurance marketing channel team, put forward four measures to strengthen the management of insurance marketing team in order to build insurance marketing channel team management system with Chinese characteristics as soon as possible.