浅谈色彩在包装设计中的运用

On the use of color in the pdckoging design

色彩是包装设计运用中的关键，对包装设计起着很重要的作用。有时决定着商品在市场上的销售程度，色彩的应用在一定程度上加强了包装的视觉冲击力．起着促销的作用，对消费者的购买欲会产生直接影响。这篇文章从包装设计的色彩及运用等方面进行分析和研究，论述了色彩在包装设计中的运用。

Color is the key to the use of packaging design and a very important role. Sometimes goods sold in the market, the rationalization and humanization of the color application to some extent, to strengthen the visual impact of the packaging plays a promotional role, will have a direct impact on the Consumer to buy, Start from the packaging design of the current situation and the use of analysis and research on the use of color in the packaging design.