创新网络、集群品牌视角的旅游产业集群升级研究——以杭州国际旅游综合体为例

Research on Tourism Industrial Clusters' Upgrading in the View of Innovational Network and Clusters' Brand:Taking the Example of International Tourism Integrated Development Districts in Hangzhou City

基于旅游产业集群创新网络及品牌视角对旅游产业集群升级路径进行了研究。认为旅游产业集群创新赋予旅游产业集群更多地满足旅游者需求及提升旅游竞争力的能力,为旅游产业集群构建知名品牌、提高市场占有率及旅游集群产业结构优化与升级打下良好基础;旅游产业集群品牌是提升旅游产业集群整体及相关旅游企业经济效益、推动竞争与合作及转变经济增长方式的重要路径,是旅游产业集群升级的重要推动力。

This paper makes some researches on tourism industrial clusters＇ upgrading routes in the view of innovational network and clusters＇ brand. The results indicate that tourism industrial cluster innovation induce tourism clusters＇ capacities to satisfy the tourists＇ needs and promote tourism clusters＇ competitiveness, and pro- vide fundamental footstone to construct well-known tourism industrial brand, to enhance marketing share, and to optimize and upgrade tourism industrial clusters＇ industry structure ; The tourism industrial clusters＇ brand is thekey road to promote the holistic and individual tourism economic benefits, is the key road to drive tourism competition ＆ cooperation and transfer tourism industrial clusters＇ economic increasing modes, and is the important power to pro- mote tourism industrial clusters＇ upgrading