西北五省区国内旅游客源市场演化结构分析研究

Temporal and Spatial Dynamic Analysis of Domestic Tourist Market in Five Provinces of the Northwest China

运用旅游客源市场评价指标体系,从时间、空间方面统计了大量相关数据,重点调查分析了西北五省区国内客源市场的定位和消费潜力,运用EXCEL软件统计、文献分析等方法,定量计算了1999—2009年11年间西北五省区国内旅游客源市场概况、旅游产业竞争力、年度变动指数、旅游区位熵、客源市场行为特征等评价指标;建议通过合理定位西北五省区国内客源市场,针对性地开发西北五省区旅游资源,选择合理的客源市场目标层,实施分级开发,并提出开拓西北五省区国内旅游客源市场的实践措施。

The article uses valuation index system of tourist market to analyze the market location and consumption potential of domestic tourist market from temporal and spatial aspects. It also makes quantitative calculations of the situation of domestic tourist market, competitive power of tourism industry and characters of tourist market during 11 years（ from 1999 to 2009） by EXCEL and documentary analysis. It is highly advised that domestic tourist market should be reasonably located, resources in northwest should be developed wisely and target hierarchy should be located correctly to make stage development. It raises practical measures in the development of domestic tourist market in the northwest.