摘要
作为地铁文化产业的重要形态,免费地铁报在中国内地出现的时间并不很长,对于整个读者市场、发行市场和广告市场都还没有形成一种强大的冲击力。2011年9月16日,西安地铁2号线正式建成通车。西安成为西北第一、全国第10个具备地铁运营通行能力的城市。本文拟在梳理免费报纸起源、发展概况、特征的基础上,对西安发行免费地铁报提出一些思考。
As an important form of subway cultural industry, free metro newspaper in China's Mainland does not appear very long, and for the whole of the readers, circulation market and advertising market has not formed a powerful impact. On September 16, 2011, Xi＇an metro line 2 built formally and opened to traffic. Xi＇an becomes the First city in the northwest and 10th city which has the metro operation and traffic capacity. This paper issued in circulating free subway newspaper based on combing the origin of free newspaper, development situation and characteristics.
出处
《价值工程》
2012年第18期310-311,共2页
Value Engineering
关键词
西安地铁
免费报纸
发行
策略
Xi＇an subway
free newspaper
circulation
strategy
