6Maureen Morrin , The impact of brand Extensions on parent brand memory structures and retrieval Processes JMR, Journal of Marketing Research; Nov 1999; 36, 4: pg. 517.
7Philip Kotler et al.Markrting Move: A New Approach to Profits, Growth and Renewal, Harvard Business School Publishing Corporation.2002.
8Emma Chablo.The importance of Marketing Data Interlligence in Deliyering Successful CRM.DM Review,2000.
