2012年全国农运会对河南省体育文化旅游开发的促进研究

A study of 2012 National Peasants' Sports to the development of physical culture tourism in Henan Province

采用专家访谈法和实地调查法,对2012年全国农运会与河南省体育文化旅游的资源开发进行了研究。结果表明:河南省体育文化旅游开发要充分借助筹办举办2012年全国农运会这个平台,优化体育文化旅游环境、挖掘项目文化内涵,加快品牌建设、强化政府决策支持和提升从业人员专业素养;在开发战略上更应注意与自然生态资源、历史文化资源和宗教艺术资源的融合开发。

By using the methods of expert interview and investigating,this article analyses 2012 National Peasants＇ Sports and the development of resources in Henan physical culture tourism.The results show that the development of physical culture tourism in Henan Province should make better use of the platform of hosting 2012 National Peasants＇ Sportsoptimize the environment of physical culture tourism,mine the connotation of project cultureaccelerate the brand construction,strengthen the decision support of government,and promote the professional quality of the employed;pay more attention to merging development of the resources of natural ecological,history culture and religious art.