后现代消费主义的转向——从解读鲍德里亚的符号消费开始

Changes of Human Consumption From the Production-centered to the Post-modern Consumption Era

随着社会经济的进步,人类社会正逐渐由以生产为中心的社会转向以消费为中心的后现代社会,即转向了一个由符码、影像、信息等所主宰与操控的后现代消费社会,人们为了消费而消费,贪婪地吞噬着商品符号,因此人的主体性地位与价值被消解,符号成为了统治时代的工具,于是鲍德里亚认为的符号消费时代到来了。因此,从解读鲍德里亚的符号消费开始,认识后现代消费主义,对于帮助我们树立社会主义和谐消费理念、构建当代和谐消费价值观有着重要的时代价值。

With the economic development,human society has been gradually turned from the production-centered into a post-modern society which is characterized by the consumer-centered.As for the post-consumer society,it is manipulated and dominated by symbols,video images and information.The human subjectivity and the value of life is dissolved,symbols has became the dominant tool.Baudrillard＇ s symbolic consumption era is coming.The paper thinks that it is of significance for us to understand Baudrillard＇s symbolic consumption and the post-modern consumerism and to construct a harmonious consumer values.