互联网在农户粮食交易中的采用意愿——基于种植农户的调查数据

Willingness of internet adoption dwring crop transaction——Based on the survey data from crop farmers

基于552户种粮农户的调查数据,采用二元选择的Logit模型,研究了影响农户使用互联网获取市场信息意愿的主要因素。研究结果表明,调查样本中71.9%的种粮农户愿意尝试使用互联网获取市场信息,农户意愿受到性别、年龄、教育程度、单位面积粮食收入、是否拥有议价能力、粮食出售周期、粮食销售渠道、信息渠道满足程度、互联网普及程度、交通运输状况等因素影响。

Based on the survey data from 552 crop farmers, a binary-choice Logit model was used to estimate the willingness of internet adoption during the crop transaction. The results showed that 71.9% of the grain farmers were willing to use the internet access market information. Gender, age, education, income per unit area, bargain, sales cycle, sales channels, information satisfaction, internet penetration and transport conditions were the main factors influencing the farmers＂ will.